Important Moments….

….That Have Shaped The Content Management Field…

Referencing each field in the content management industry (as mentioned in chapter 10 “The Roots of Content Management” of the Boiko “Content Management Bible” 2nd edition), this post looks at how each has impacted the current state of content management.

The PUBLISHING INDUSTRY (p147, 150) established the foundations of content collection:

✦ Document Management (DMS files) vs. Content Management (CMS=components)
DMS controls sharing; CMS controls creation
DMS is about access; CMS is about publishing
✦ Responsible for making content public which was previously private. Websites blossomed from people who had content they wanted to share with others.
✦ Publishing industry is good at targeting its audience and collecting input.

Document Management Systems (DMS) sought to organize, and make files accessible: (p154)

File storage: The system knows the physical location of each file that it tracks but doesn’t require the end user to know that location.
File categorization: You can assign file types and groups based on the criteria that you choose.
Metadata services: You can attach any kind of extra data to a file (such as owner, status, create date, and so on) based on its type.
Collaboration services: You can check files in and out of the system and jointly edit them.
Workflow services: You can route files from worker to worker in a standard, organized way.
Versioning services: You save a historical series of files and retrieve them as you need them.
Access services: End users can find files through tables of contents, indexes, and fulltext searches.

The MULTIMEDIA INDUSTRY (p157-158) focused on types of media other than text to be managed: photographs, sounds, motion. This included catalogs, electronic books, games, videos, sound (music, voice, ringtones, sound bytes), etc.

Multimedia meant bringing more than one medium of communication together and delivering them as integrated content to create a more full communication experience.

The term “asset” (p160) was gleaned from the multimedia industry: An item of value owned. This popularized the “component” mentality toward content.
“Online help” spawned from the need to disseminate massive amounts of information to supplement information in print form (such as software manuals). Online help meant the size of books could shrink, the cost of publishing was reduced, people got the help they needed more quickly, and it could be updated instantly without having to print errata or reprint an entire book.

The LIBRARY AND INFORMATION SCIENCE INDUSTRIES established the foundations of:

  • metadata
  • storage
  • categories
  • information retrieval

The SOFTWARE INDUSTRY pioneered the distribution of electronic functionality and created content management software:

  1. COLLECTION TECHNOLOGIES accomplish text parsing, automatic tagging, form-based input, content preview, and custom workflow management:
    • grep (globally search for regular expressions)
    • sed (stream editor)
    • AWK (Aho, Weinberger, Kernighan)
    • Perl

The MARKETING AND COMMUNICATIONS INDUSTRIES established the foundations of personalization and “audience”. These industries focus on the audience (not the features of a system), and understand the value of content.


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